Storytelling: How to use storytelling techniques to persuade your audience
Storytelling: How to use storytelling techniques to persuade your audience
Storytelling is the act of telling a story. It involves recounting specific actions, occurrences, or events through textual or artistic forms. While storytelling can be used as a presentation technique in a wide variety of contexts, the focus of this talk is on corporate storytelling, which is the process of developing and delivering an organization’s message through the use of narration. Corporate storytelling has been proven to be a useful method of communication due to its entertainment value which has the potential to engage audiences coming from many different backgrounds. In this talk, you will learn more about why storytelling works, and how organizations can develop impactful stories that persuade their audiences.